Our Story
Rooted in family.
Grown with purpose.
Evergreen & Market began as a deeply personal project. Co-founder Salwa grew up outside Jerusalem, where her mother and grandmother pickled everything from the garden — preserving seasons, flavors, and memory in a jar. When COVID arrived, she left a tech career to return to those roots, starting small at Atlanta farmers markets.
Her partner Randy, a U.S. veteran with a background in supply chain, brought the operational discipline to scale what started as a passion into a family of eight wellness brands. Together they built something rooted in craft: no shortcuts, no co-packers, no compromise.